Wholesale
Handpicked retail partnerships
Distinctive places.
Shared ocean spirit.
We choose independent retailers and destinations with character and ocean spirit. Invited by our team? Use the code in your email to start the conversation.

A good partnership.
All the details.
Start with the complete collection or curate your own selection.
What the partnership includes
Each month, our social team plans a story with your boutique. We’ll add your shop to the WAIIQI WorldMap so travellers can find you. As new WAKE articles appear, you can request a mention and a link to your website when the story is a good fit.
Once a year, we invite our Retail Partners to meet in person. The location changes each year and is shared privately with partners.
Made-to-order wholesale
Allow four weeks for production and delivery. The minimum is €2,000 in merchandise per order. Minimum 11 units per wholesale item. You can add single units above 11.
For Christmas gifts needed by 1 December 2026, send your request by 20 November. We’ll confirm that earlier delivery date in writing.
Your submission is an order request. We confirm quantities, delivery and the itemised total before sending a secure Shopify invoice for card payment. The final quote includes €100 worldwide freight and, on your first order, one €500 Brand Kit. The Starter Pack already includes the kit. The amount shown when you submit your request is provisional.
Volume discounts
We apply an additional 10% to wholesale merchandise orders over €10,000, or 20% over €20,000. Only the highest qualifying rate applies. We calculate the tier on the merchandise subtotal at wholesale prices, before this discount and excluding freight, the Brand Kit and taxes.
Wholesale prices exclude VAT, import duties and other import taxes. These may apply depending on the destination country.
Order as a retail partner
Sign in with your approved retailer account to open a product and choose quantities.
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Stockist Starter Pack
The full collection: 17 bracelet designs and two eyewear retainers, 11 of each. All 209 pieces and one Brand Kit are included. -
Brand Kit
Display stand, cap, two flying discs, stickers, brochures and 20 straw pouches. Add one to your first custom order. The Starter Pack already includes it. -
Extra straw packaging pouches
Extra pouches for wrapping jewellery in your shop.
WAIIQI · Better together
Bring the ocean to your people.
Give your customers a piece of the ocean. Handcrafted accessories with a distinctive story, for independent stores and coastal destinations.
Request WAIIQI Trade accessYour trade account
Approved retailers: sign in with your application email to access company orders and wholesale pricing.
Orders are reviewed before payment. We confirm the €2,000 merchandise minimum, first-order Brand Kit, freight and taxes.
Applied recently? Access stays locked until your business is approved.
Need help with access?First order: at least €2,000 net merchandise + €500 Brand Kit + €100 freight = €2,600 excluding VAT, before optional extra pouches. Orders are reviewed before confirmation; applying does not place an order.
Trade at a glance
Wholesale prices are 50% off eligible retail merchandise. The €2,000 net merchandise minimum excludes the €500 first-order Brand Kit, €100 worldwide freight and VAT. Minimum 11 units per wholesale item. You can add single units above 11. Allow four weeks for production and delivery. We review each order before payment.
Your place. Your story.
We handpick retailers and destinations with character, a sense of place and a shared ocean spirit. Tell us about yours. Every request is personally reviewed.
By invitation
Enter code
Use the six-digit code in your invitation email.
Every partnership is personally reviewed. An invitation does not automatically grant trade access.
Invitation accepted
Invitation ref.
A few things worth knowing
What makes a WAIIQI retail partner?
We look for independent spirit, a distinctive setting and a thoughtful retail experience. We choose shops and destinations whose character feels naturally at home with WAIIQI. Each request is considered individually.
What are the wholesale order requirements?
Wholesale prices are 50% off eligible retail merchandise. The €2,000 net merchandise minimum excludes the €500 first-order Brand Kit, €100 worldwide freight and VAT. Minimum 11 units per wholesale item. You can add single units above 11. Allow four weeks for production and delivery. We review each order before payment.
How is trade access confirmed?
We personally review your shop, location and connection to WAIIQI, aiming to reply within 24 hours. Approved partners receive their account-access details. The invitation code opens the request form; trade pricing requires separate approval.

